Julian Rojas: campaign "This is your brand, and mania in the media! Obama generation, "Leykam 2010
The FH Joanneum recently presented with CIS and Leykam publishing three books of graduates. The most exciting from our perspective, the confrontation with the successful Obama campaign of Julian Rojas. The nearly 110 pages are ultimately more retrospective analysis, but there should not be too strict. The issue is certainly well chosen, the book clearly written and the issues around Web 2.0 and branding for the layman as for professionals interesting. Beautiful is designed " This is your campaign "also - but that goes almost without saying if the author is a qualified Information Designer.
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